Today more than ever 9 out of 10 Industrial buyers use the internet to eliminate potential suppliers before they even consider picking up the phone. 91% of industrial buyers will seek a new supplier if the supplier's website they first visit doesn't give them immediate access to the information they need.
If buyers can't find your website in seconds, by searching what you do in major search engines or vertical directories, buyers are going to your competitor's website and buying from them...and you'll never know it.
Are you banking on Google Adwords to drive qualified traffic to your industrial site? Does Google know that you have hired a company to click on your competitor's Google Adwords to use up their monthly budget in 10 days? Are your competitor's doing the same to you?
Stop the Madness - Enough is Enough
Last year marketers spent more that $5.5 Billion in paid adwords compared to $660 Million spent in Search Engine Optimization (SEO). You ask, what is SEO and why invest in Search Engine Optimization vs Paid Listings?
SEO (Search Engine Optimization) is nothing more than building your website so that when a qualified user types into the search (Google, Yahoo, etc.) what they are looking for, your website gets found organically in the search when there is a match. Sounds simple, right? Wrong! The search engines are continuously changing the formula that they use to match search terms or search strings with website information. Recently I read about a company that was trying to backdoor Google's formula and not only was their site removed from being ranked, but all of their customer's sites were removed as well.
Adwords can drive traffic. If you are looking to just buy traffic...Great.
If you're looking to increase sales and thus profits with a highly qualifed buyer, they are less likely to click on adwords and are 60% more likely to click an organic match.
So to best match your products and services to the companies that you are targeting, you first must identify who the companies, the individuals, how they search, where they search, what they search for, what their needs are, the problems they are looking to solve, and so on.
There is more to an effective website than just getting HITS. Remember, getting people to your website can be as simple as buying adwords. However, the real success that our clients have come to expect is when less people get to their website, but BUY MORE. That is when you website is successful at converting hits into profits.
Do you have a link to your website from the trade organizations you belong to? Some of the trade organizations automatically will add a link from their site to yours which can help the existing members find you. These are also usually highly qualifed buyers and engineers.
How does your B to B website measure up?