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Industrial Website Evaluation - Technology Integration
Understanding the uniqueness of your business, the target audience that is going to deliver profitable results to your company, and where you can take advantage of technology to streamline those results is where we start. Once we have determined your company can benefit from our services and you are ready to begin taking your business to the next level, together we will develop a strategic game plan.
Business Development Advisors will perform a FREE basic website evaluation.... Limited Time Offer*
Industrial Internet Marketing Strategy
Is your industrial internet marketing strategy measuring up to your profit expectations? Are you among the 76% of industrial B to B companies who think that having a website is good enough to make buyers call you? No different than if you were preparing to start a business, you would need a business plan. Without a plan, creating a website is nothing more than a hit or a miss.
Industrial Website Design & Development
90% of Industrial buyers search the Internet before contacting potential suppliers. If buyers can't find what they need on your site in seconds, they'll hit the Back button and go to your competitor's site...and you'll never know it. Many B to B industrial websites do not deliver what 66% of the industrial buyers and engineers need to drive an offline sale.
Drive Qualified Buyers - Industrial Search Engine Optimization
If qualified industrial buyers can't find your website in seconds, by searching what you do in both the Industrial Destination website ThomasNet.com and major search engines, buyers are going to your competitor's website and buying from them...and you'll never know it.
Drive Qualified International Buyers
If you are tired of your profits being squeezed by Global Outsourcing, maybe it's time to evaluate the successful forward thinking industrial business executives who are selling everything from raw materials, machinery, cleaning products, health and medical supplies, chemicals, coatings, and more, into emerging international markets.
Converting Website Visitors Into Profits
One of the most important things you must keep in mind is "who is my target customer". The promise of using the internet to source products or services in the B to B marketplace has always been efficiency. We have been able to STOP many industrial manufacturers, service companies, and distributors from turning away many prospective customers without even knowing it.
Capture Brand / Product Recognition with a Target Audience
Whether you are trying to promote your new products or services, or get specificied by highly qualified industiral buyers, engineers, or executives, the Industrial Newsroom is where they go for the latest updates. There are over 1 Million page views and over 800 new product news releases each month. The best source for the latest online industrial news is from ThomasNet.com and can be found at: http://news.thomasnet.com.
Website Analytics & Tracking
No industrial internet strategy would be complete unless you are able to measure and track whether or not it is being successful or not. Do you know what key words buyers and engineers are using to get to your website? Is your company name predominantly what they are typing in? Are adwords costing your company thousands? What actions are they taking once they get there? Are they getting to your site and hitting the back button? Do you know what products or services are the most highly sought after? Are they your most profitable?
Professional Sales Training
Once you have gotten the highly qualified industrial buyer or engineer to take action and contact you, what is going to be their next experience? You, your customer service team, sales team need to be ready to handle each and every reply with the utmost urgency, professionalism, and focused on their individual needs. If not, you could end up wasting numerous hours quoting jobs that you will never close, sending out quotes to shoppers not buyers, and missing out on orders because your team didn't uncover the needs and the real problems irritating your buyer.
Contact us today and see how we can help you convert more prospects into profits! |